Topic:

digital advertising

Total articles: 2

Click Through Rates (CTR): The Key to Enhancing User Experience in Native Advertising
Click Through Rates (CTR): The Key to Enhancing User Experience in Native Advertising

Click-Through Rate, or CTR, is a crucial digital marketing metric that measures the effectiveness of an advertising campaign by calculating the percentage of users who click on an ad after viewing it.

Dan Smith

Dan Smith

10 minNov 7, 2024

From Media Planner to Media Expert: Navigating the Digital Effect in Advertising
From Media Planner to Media Expert: Navigating the Digital Effect in Advertising

The transition from media planner to media expert highlights the significant changes brought about by the digital effect in advertising.

Dan Smith

Dan Smith

7 minOct 25, 2024