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digital advertising

Total 2 articles

Click Through Rates (CTR): The Key to Enhancing User Experience in Native Advertising

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Click Through Rates (CTR): The Key to Enhancing User Experience in Native Advertising

Click-Through Rate, or CTR, is a crucial digital marketing metric that measures the effectiveness of an advertising campaign by calculating the percentage of users who click on an ad after viewing it.

Dan Smith

Dan Smith

7 minNov 7, 2024

From Media Planner to Media Expert: Navigating the Digital Effect in Advertising

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From Media Planner to Media Expert: Navigating the Digital Effect in Advertising

The transition from media planner to media expert highlights the significant changes brought about by the digital effect in advertising.

Dan Smith

Dan Smith

7 minOct 25, 2024