Topic:

Header Bidding

Total 2 articles

Understanding Header Bidding: The Key to Maximizing Ad Revenue
Understanding Header Bidding: The Key to Maximizing Ad Revenue

Understanding header bidding is essential for publishers aiming to maximize their ad revenue.

Dan Smith

Dan Smith

7 minAug 3, 2024

The Advantages of Header Bidding Revealed in a Groundbreaking Study
The Advantages of Header Bidding Revealed in a Groundbreaking Study

Header bidding is a major development in programmatic advertising. It allows publishers to simultaneously offer their ad space to multiple ad exchanges before making calls to their ad servers.

Dan Smith

Dan Smith

7 minAug 1, 2024