12 ΠΌΠΈΠ½Π΄Π΅ΠΊΠ°Π±ΡΡ 17, 2020
ΠΠ°ΡΠΈ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΡ ΠΎΡΡΠ»Π΅ΠΆΠΈΠ²Π°ΡΡ ΠΌΠΈΠ»Π»ΠΈΠΎΠ½Ρ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΡ ΠΊΠ°ΠΌΠΏΠ°Π½ΠΈΠΉ Π² Π½Π°ΡΠΈΠ²Π½ΠΎΠΉ ΡΠ΅ΠΊΠ»Π°ΠΌΠ΅, push, pop ΠΈ TikTok.
ΠΠ°ΡΠ°ΡΡLetβs continue where we left off on the 7 Popular Principles of Marketing Psychology.
Weβre back to discussing the psychology of marketing, which can increase your ad clicks and conversions. If you havenβt yet, visit the first part here.
And letβs continue where we left off on the 7 Popular Principles of Marketing Psychology.
Content that has been liked, viewed, or shared hundreds or even thousands of times will make anyone curious as to what the fuss is about. Social proofing uses a combination of the principles of curiosity and fear of missing out to encourage people to participate or click.
Viral content utilizes social proofing to tease people into viewing the content and sharing it themselves to show that they are part of a pack.
Also, the more people who like your content and use your product, the more likely it will convince others to follow suit. If a lot of people use it, then it must be good, yes?
Here are some examples:
Adding a comments section at the bottom of your landing page is another great way to heighten social proofing:
In social media, social proofing is done by showing the engagement count (likes and reactions), share count, and view count (for videos). They also include user rating and UGC (user-generated content) to show that real people are using the products or services in real life.
This can also be done in native ads and push ads by using UGC in ad images, or by displaying social media share counts.
Being familiar with something means already knowing its existence. It is also called the βmere exposure effectβ, and this causes people to have a favorable response to the brand, company, product, or ad.
For instance, you are given a choice between Coca-Cola and some local carbonated beverage. 9 out of 10 times, the customer will choose the popular cola brand.
Now, this concept applies to ads as well. And thereβs no need for the actual product to be well-known. The promotion only needs to be linked to something familiar, like a celebrity or a well-known brand, in order for the audience to attach some familiarity to it.
Here are some examples of ads using the familiarity concept:
Being able to have access to something others donβt can drive people to buy impulsively, which is why marketing experts from hither and yon go out of their way to create an exclusive offer.
People want to set themselves apart from others, making them feel that they are important, of higher stature, or on a VIP list. They expect better services and offers and are willing to pay higher for it. So although exclusive offers mean fewer slots, it also means higher return.
When using this concept in marketing, you can mention the words βexclusiveβ or βVIPβ. You can also say a specific count, like βfirst 10 people onlyβ. You can make it even more compelling by using the principles of urgency (ex. βToday onlyβ) and scarcity (ex. βLimited availabilityβ).
Here are some examples of ads that milk the value of exclusivity:
The concepts we mentioned above can actually be mixed and matched according to your offer and marketing style. You can test the combinations to find a sweet spot.
If you donβt have the time and money to test ads, best look at your rivalβs ad strategies and follow their lead. Oh, and you might have noticed that we used real ads as examples in the past two posts.
We were able to do that using our own spy program. Sign up with Anstrex and find out how your competitors are using these principles to promote their offers.
Π’Π΅Π³ΠΈ
ΠΠΎΠ»ΡΡΠ°ΠΉΡΠ΅ Π»ΡΡΡΠΈΠ΅ ΠΊΠΎΠ½Π²Π΅ΡΡΠΈΠΎΠ½Π½ΡΠ΅ Π»Π΅Π½Π΄ΠΈΠ½Π³ΠΈ ΠΊΠ°ΠΆΠ΄ΡΡ Π½Π΅Π΄Π΅Π»Ρ Π½Π° ΡΠ²ΠΎΡ ΠΏΠΎΡΡΡ.
ΠΠ΅ΡΡ
ΠΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΠ΅Π°ΠΊΡΠΈΠΈ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ Π½Π° ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΠ΅ ΠΏΡΠ±Π»ΠΈΠΊΠ°ΡΠΈΠΈ Π·Π°ΠΊΠ»ΡΡΠ°Π΅ΡΡΡ Π½Π΅ ΡΠΎΠ»ΡΠΊΠΎ Π² ΠΎΡΡΠ»Π΅ΠΆΠΈΠ²Π°Π½ΠΈΠΈ ΠΎΡΠΌΠ΅ΡΠΎΠΊ Β«Π½ΡΠ°Π²ΠΈΡΡΡΒ» ΠΈ ΡΠ΅ΠΏΠΎΡΡΠΎΠ², Π½ΠΎ ΠΈ Π² Π³Π»ΡΠ±ΠΎΠΊΠΎΠΌ ΠΏΠΎΠ³ΡΡΠΆΠ΅Π½ΠΈΠΈ Π² ΠΏΡΠΈΡ ΠΎΠ»ΠΎΠ³ΠΈΡ, ΠΊΠΎΡΠΎΡΠ°Ρ Π»Π΅ΠΆΠΈΡ Π² ΠΎΡΠ½ΠΎΠ²Π΅ Π²ΠΎΠ²Π»Π΅ΡΠ΅Π½Π½ΠΎΡΡΠΈ ΠΈ ΡΠ΅ΡΠ΅Π½ΠΈΠΉ ΠΎ ΠΏΠΎΠΊΡΠΏΠΊΠ΅.
Dan Smith
7 ΠΌΠΈΠ½ΡΠ½Π². 21, 2025
ΠΠ΅ΠΉc
TikTok emerged ΠΊΠ°ΠΊ ΠΌΠΎΡΠ½Π°Ρ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½Π°Ρ ΠΏΠ»Π°ΡΡΠΎΡΠΌΠ° Π΄Π»Ρ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΠΉ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΠΎΠΉ ΠΊΠΎΠΌΠΌΠ΅ΡΡΠΈΠΈ, ΡΡΡΠ΅ΠΌΡΡΠΈΡ ΡΡ ΡΠ²Π΅Π»ΠΈΡΠΈΡΡ ΠΏΡΠΎΠ΄Π°ΠΆΠΈ ΠΈ ΡΠ°ΡΡΠΈΡΠΈΡΡ ΡΠ²ΠΎΡ ΠΊΠ»ΠΈΠ΅Π½ΡΡΠΊΡΡ Π±Π°Π·Ρ. ΠΡΠΎ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΈΠ· ΠΠ΅ΡΡ Π΄Π΅ΠΌΠΎΠ½ΡΡΡΠΈΡΡΠ΅Ρ ΠΎΠ³ΡΠΎΠΌΠ½ΡΠΉ ΠΏΠΎΡΠ΅Π½ΡΠΈΠ°Π» TikTok Π΄Π»Ρ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΠΉ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΠΎΠΉ ΠΊΠΎΠΌΠΌΠ΅ΡΡΠΈΠΈ.
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